Analyze where money goes
- Set dynamic conversion tracking
Ads optimization
- do ROI based optimization
- optimize your ads based on their ROI metrics
- make separate campaigns for high ROI ad groups
- make separate campaigns for different languages, geographic targeting
- create negative keywords in a shared folder, and add it to relevant campaigns
- extend your negative keyword lists at least once a week
- use flexible bidding for devices, days/hours, geographic regions, demographic target etc.
- set automatic budget increase for the best days of the week with higher search volume, and budget decrease for the worst days
Remarketing
- combined remarketing list
- similar user targeting
Reference
[1] https://www.quora.com/What-are-some-Google-AdWords-best-practices
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